Segura helps in customer risk identification. Early Risk Identification for default behaviour in financial products, such as loans – cards/credits, can help lenders. With Segura, they will be able to utilize customer consumer profile identification based on income, psychographics, and product purchase behaviour patterns in all relevant categories.
Benefits of Segura:
● It complements bureau scores through overlay heat maps on delinquency profiles, customer behaviour, and income levels.
● It helps in a more robust credit assessment that results in a more accurate approval/rejection percentage.
● It identifies negative areas and green zones within the same pin code. This helps in gaining higher customer reach and sales force productivity.
● It aids the credit team in micro market policy formulation based on geography to identify pre-qualified areas.