Enriching & targeting precision audiences digitally.
Brands struggle to map consumer journeys across channels and understand consumer personas.
Understanding consumer personas is crucial to personalization, loyalty & revenue enhancement.
Right consumer segmentation based on personas and targeting is crucial for successful campaigns.
Applying consumer data on demographics, income, lifestyle and product affinities with mobile phone device data on location data (visitation profile).
Completing consumer persona combining demographic, psychographic and socio-economic attributes.
Digital activation of curated
audience segments for
targeted campaigns or
CRM enrichment.
Point of Interest data about ‘real world’ places, categories and sub-categories.
Purchase behavior across various spend categories; demographic and economic status data on household-level; lifestyle consumer behavior data.
GOI Official Register of Indian persons, processed into relevant demographic profiles, such as families and family categories.
Real-world attributes based data segmentation drives 5x more engagement with context + relevance.
"Half the money I spend on advertising is wasted; the trouble is I don’t know which half."
"Personalization wasn’t supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behaviour as the most important clue about what people want and more important, what they need."
