kentrix

PERSONA 360

Run Enriched Digital Campaigns By Consumer Profile Data

Enriching & targeting precision audiences digitally.

PREMIUM PRECISION TARGET AUDIENCE

  • Going beyond basic demography and avoids stereotyping.
  • Income, Lifestyle Affinity Segmentation calculated based on household level consumption data.
  • Consumer behavior in spend categories.
  • Offline Visitation derived category intent.

IMPACT

Real-world attributes based data segmentation drives 5x more engagement with context + relevance.

"Half the money I spend on advertising is wasted; the trouble is I don’t know which half."

- John Wanamaker

"Personalization wasn’t supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behaviour as the most important clue about what people want and more important, what they need."

- Seth Godin

Our Offices

Unit no. 03, 10th Floor, Awfis R City Offices, Amrut Nagar Road, LBS Marg, Behind R City Mall, Ghatkopar(West), Mumbai – 400086, Maharashtra


Awfis, 2A, 6th Floor, Ecospace Business Park Premises, AA II, Kolkata-700156
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