kentrix

PERSONA 360

Run Enriched Digital Campaigns By Consumer Profile Data

Enriching & targeting precision audiences digitally.

26% OF ALL MARKETING BUDGETS ARE
WASTED RAKUTEN MARKETING

Brands struggle to map consumer journeys across channels and understand consumer personas.

Understanding consumer personas is crucial to personalization, loyalty & revenue enhancement.​

Right consumer segmentation based on personas and targeting is crucial for successful campaigns.

COMBINING MOBILE PHONE SOURCED CONSUMER INFORMATION AND INDIA’S LARGEST OFFLINE CONSUMER DATABASE OF 91 CR+ FOR OPTIMAL SHARP-TARGETED MOBILE PHONE CAMPAIGNS

Applying consumer data on demographics, income, lifestyle and product affinities with mobile phone device data on location data (visitation profile).

Completing consumer persona combining demographic, psychographic and socio-economic attributes.

Digital activation of curated audience segments for targeted campaigns or
CRM enrichment.

DIFFERENTIATION ENRICHING CONSUMER
PROFILES MERGING ONLINE + OFFLINE DATA

MAP DATA

Point of Interest data about ‘real world’ places, categories and sub-categories.

QUALITATIVE MARKET RESEARCH

Purchase behavior across various spend categories; demographic and economic status data on household-level; lifestyle consumer behavior data.

Master Universe of Indian Consumers

GOI Official Register of Indian persons, processed into relevant demographic profiles, such as families and family categories.

PREMIUM PRECISION TARGET AUDIENCE

  • Going beyond basic demography and avoids stereotyping.
  • Income, Lifestyle Affinity Segmentation calculated based on household level consumption data.
  • Consumer behavior in spend categories.
  • Offline Visitation derived category intent.

IMPACT

Real-world attributes based data segmentation drives 5x more engagement with context + relevance.

"Half the money I spend on advertising is wasted; the trouble is I don’t know which half."

- John Wanamaker

"Personalization wasn’t supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behaviour as the most important clue about what people want and more important, what they need."

- Seth Godin

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