Games 24/7, founded by Bhavin Pandya and Trivikraman Thampy at NYU’s computer lab, faced challenges in understanding customer potential and personalizing offerings for online gaming. KENTRIX provided a solution by deploying real-time customer enrichment, offering insights into household income, regional classification, SEC, and lifestyle affinity.

This allowed Games 24/7 to personalize offerings and target individual customers effectively. Since implementing KENTRIX, the company has seen a notable increase in player deposits and engagement. The data-driven approach has enhanced customer experiences, making offerings more relevant and sticky, thus driving growth and retention for Games 24/7.