| Opinions | |
|---|---|
| Business / Economics | Wider view, comparing country levels, knowledgeable to global relations |
| Politics / Future | At times annoyed with the slow, economic growth handicapping political structure |
| Themselves | Proud, Reflecting, Re-defining |
| Social Issues / Culture | Multi-cultural, exposed to international culture, very much amongst their peers |
| Activities | |
|---|---|
| Work | Pursuing careers towards executive / leading management position in international oriented businesses |
| Hobbies | Arts / Music with knowledge of the domains, international brands’ events |
| Social Events | Sophisticated vernissages, concerts / high class festivals (food, drinks) |
| Vacation | International Destinations Lovers |
| Entertainment | Fine Dining, High Class Shopping, High Society Social Clubs |
| Club Membership | Prestigious, well-known Clubs, where being a member is self-evident amongst their peers |
| Community | Open towards various religious / ethnical communities – high class society “restricted” |
| Shopping | International Brands, rather distinct brand-image than bulk-image |
| Sports | Golf, Polo, personal fitness activities – mainly in clubs cut off from the outside world |
| Mobility | Easily two+ cars in the family, focused on international branded comfort, flying across countries praising special treatments |
| Interests | |
|---|---|
| Home | Well-assorted individual items from across the world, keeping home a decent, not congested place with individual, high-class brands. |
| Job | Based on their education completed in reputed colleges / universities, very ambitious to achieve higher management levels |
| Community | Not necessarily participating enthusiastically in all community activities. At times feeling the conflict between traditions “here” and cosmopolitan life “there” (basis their international exposure). However interested to mingle with similar people from the same community |
| Recreation | High Class Clubs, Spas / Hotels, Individual treatments, etc. |
| Healthcare typology | The Sovereign: Elite education and significantly upper income, Alternative medicine, Prophylaxis and physical exercise (gym, yoga), Health Internet Surfer |
| Fashion | Conscious about reputed international brands, related to their origin |
| Food | Health-conscious, multi cuisine; costing does not really matter, avoiding mass products and eating places |
| Media | Specialized (international topics) magazines: travel, fashion, décor, design, etc. As welcomed change gossip magazines. Very focused economy / business sector magazines |
| Achievements | Competition feels natural and not a burden – even looking out in executing hobbies to find appreciation and “trophies” |
| Opinions | |
|---|---|
| Business / Economics | Becoming international, adopting the global view |
| Politics / Future | Increasing awareness about politics / seeing a wealthy future ahead |
| Themselves | Trusting himself/herself to bring the future life |
| Social Issues / Culture | Avoiding mass events, looking out for small closed group specials, less time for cultural events |
| Activities | |
|---|---|
| Work | Very important to them, being “en route” to top level positions, extra efforts and pressure are taken to come to the top |
| Hobbies | The time left from work is taken for shopping and leisure time activities. Presently not much time to indulge deeply into further sophisticated cultural knowledge and activities |
| Social Events | ‘See’ and ‘To-be-seen’, mingling with the high society crowd |
| Vacation | Efforts taken to engage into the internationality of high society travellers, yet also lovers of well-chosen domestic destinations, where not the “masses” consort |
| Entertainment | Fine Dining, High Class Shopping, High Society Clubs |
| Club Membership | Prestigious, well-known Clubs in town, starting to consort with the top high society, yet conscious about costs and special offers |
| Community | Still the appreciated rear cover felt while stepping into new social circles: successful business-maker |
| Shopping | Personal Items will be more of international brands, daily goods / “invisible” items yet still a variety also of quality national brands |
| Sports | Not very much time to pursue intensively high society sports. Gym memberships to satisfy the need for exercise |
| Mobility | For practical reasons more than 1 car per family, quality and brand conscious, not necessarily international top class cars. Travels long distances by For practical reasons more than 1 car per family, quality and brand conscious, not necessarily international top class cars. Travels long distances by |
| Interests | |
|---|---|
| Home | Manifesting a presentable upper class image, purchases individual high class items, internationally branded – in transition |
| Job | It appears to others that he/she “lives to work” – the career is the centre point to achieve the next level living / life standard |
| Community | “Re-defining” community relations: Looking out for equal ambitious people amongst community peers, paying necessarily not full attention anymore to “Re-defining” community relations: Looking out for equal ambitious people amongst community peers, paying necessarily not full attention anymore to |
| Recreation | Domestic Retreat destinations, “on-and-off” top class wellness treatments, looking out for special offers |
| Healthcare typology | The Informed: Academic education level and good income, Health conscious, Preventive care, Wellness focused |
| Fashion | Conscious about foreign high-class brands, trendy but quality. Highly interested in top brand’s special offers |
| Food | Being more and more at top class dining outs, looking out for assorted luxurious, international items at home. Exploring high class festivals and restaurants |
| Media | Specialized (international) magazines: travel, fashion, décor, design, etc. Serious reader of daily newspapers informing on top level |
| Achievements | Competition feels natural and not a burden – even looking out in executing hobbies to find appreciation and “trophies” |
