| Opinions | |
|---|---|
| Business / Economics | Going with the flow, not desire to change as long as own position remains strong |
| Politics / Future | Going with the flow, not desire to change as long as own position remains strong |
| Themselves | Going with the flow, not desire to change as long as own position remains strong |
| Social Issues / Culture | Cultural rituals are shadows of the past, which are executed among community and family, own strong believe in them are decreasing |
| Activities | |
|---|---|
| Work | Holding expert positions in reputed companies, seeing themselves among peers on a satisfying plateau of achievements. Holding in many cases responsible leadership positions for teams |
| Hobbies | Sports, All sorts of activates – no special emphasis on culture / art |
| Social Events | Mainly going-out with “buddies”, dining-out at value for money, Brand-promotion events |
| Vacation | Domestic holidays in clubs, hotels to accommodate their groups of peers, saves to go once in a while to an international destination, on packaged trips. |
| Entertainment | The full fledged variety of leisure time offerings, which are not exquisite and not to costly: regular movie theatre / fun parks visits, sports bars, theme restaurants / bars |
| Club Membership | The full fledged variety of leisure time offerings, which are not exquisite and not to costly: regular movie theatre / fun parks visits, sports bars, theme restaurants / bars |
| Community | The full fledged variety of leisure time offerings, which are not exquisite and not to costly: regular movie theatre / fun parks visits, sports bars, theme restaurants / bars |
| Shopping | Looking out for deals, aware of foreign brands but not willing to ‘trade’ a special average brand with a more costly individual item buy. Mainly oriented towards reward memberships brands. Heavy online- buyers. |
| Sports | Reasonable priced activities: gym. Outdoor activities among groups |
| Mobility | Often one car per household, “just the right level of comfort” for the least price, trusting various national strong brands (strong EMI affinity) |
| Interests | |
|---|---|
| Home | Gathering proudly electronic entertainment equipment. Functional and trendy gadgets, accessories. |
| Job | Depending strongly on its pay-out, avoiding any risk to loose achieved status. Less entrepreneurship spirit / courage for change. |
| Community | Aiming at establishing a strong position, being friends with all |
| Recreation | Majority not looking at health conscious treatments, detoxifications, body conscious health treatments. Feels recharged through just resting, taking a break. |
| Healthcare typology | The Anxious: Traditional medicine, ‘Medium’ knowledge about medical issues, No orientation for preventive healthcare |
| Fashion | Flashy, trendy, trying to be always up-to-date. Middle class price ranges and brands |
| Food | Trusted traditional Indian, modern Fast Food, exploring other cuisines in mid-priced going-out possibilities / food items. Not really deep-diving into quality compared to price |
| Media | Latest news on purchase items / consumer goods. Keeping informed about international trends and how to replicate them at home |
| Achievements | Measured in the volume and pleasure of consumption |
| Opinions | |
|---|---|
| Business / Economics | Less knowledge of the global ecosystem, basic insights on national level, but interested to develop knowledge |
| Politics / Future | Basic insights on national level, but interested to develop knowledge |
| Themselves | Believe in their strengths, sometimes too much with regards to financial commitments |
| Social Issues / Culture | Fall back on cultural rituals comfortably, which are executed among community and family |
| Activities | |
|---|---|
| Work | Expert position, i.e. less overall responsibility but reputed worker in own specific field of skills |
| Hobbies | Group-oriented, strong value for money thinking at very basic expectation level, hunting special offers |
| Social Events | Fl ashy, modern trendy places, ready to host masses |
| Vacation | National, special offer oriented, medium quality (3 stars) reasonable travelling (group transport) |
| Entertainment | Likes a lot group oriented fortnightly going-outs to fun-spots, else a movie and fun food dining out |
| Club Membership | Not really available through him/her-self, perhaps through family |
| Community | Giving full attention, maintaining regular meets – stays connected with his peers only |
| Shopping | Brands / pricing for the up-coming Indian middle class, no established interest to purchase foreign brand item at respective higher cost, if an “Indian” solution can be found at lower cost. Enjoy online buying with a strong discount |
| Sports | Sport activities as leisure time pleasure |
| Mobility | If a car possessed, rather a reasonable hatchback / small sedan. EMI taken |
| Interests | |
|---|---|
| Home | Space is at time an issue, slowly individual items are replaced by modern, functional, very mid-priced large furniture brands, yet no strong emphasis on electronic equipment possible |
| Job | First breather felt, after achieving this level, carefully to avoid disturbance of the new achieved wealth, diffident behavior |
| Community | Regular and without any doubt strong part and felt benchmark in life |
| Recreation | Outdoor space to execute group activities |
| Healthcare typology | The Anxious: Traditional medicine, ‘Medium’ knowledge about medical issues, No orientation for preventive healthcare |
| Fashion | Flashy, trendy, trying to be always up-to-date. Middle class price ranges, yet still “one of a kind” holder |
| Food | Trusted traditional Indian, modern Fast Food, exploring other cuisines in mid-priced going-out possibilities / food items. Not really deep-diving into quality compared to price |
| Media | Curious in lifestyle trend magazines, not specific hobby magazines |
| Achievements | Interested to secure and defend his newly achieved wealth |
Unit no. 03, 10th Floor, Awfis R City Offices, Amrut Nagar Road, LBS Marg, Behind R City Mall, Ghatkopar(West), Mumbai – 400086, Maharashtra
