kentrix

Customer Enrichment By Consumer Profiles

Karma is a data service enhancing individual customers by income, lifestyle affinity, product purchase affinities and expenditure behavior for deeper consumer profile understanding.

It supports sharp, targeted up-sell and cross-sell campaigns.

Understanding a customer’s economic status and lifestyle affinity will help in consumer potential understanding for optimal personalised messaging!

KARMA PROVIDES SOLUTIONS FOR:

Consumer
Profiling

Define your target customer archetype to better target your products.

Economic
Potential

Understand the spending capacity and affluence of a place/individual customer or prospect.

Customer-Product Affinities

Understand 1:1 who in your customer & prospect base
is the right target for a
specific product.

Customer Default Behaviour

Customer Risk Identification: Building an Early Warning System for customer default behavior.

Who is my customer by income, product purchase affinities, and lifestyle affinity classification?
Who to target with which personalized offer?

CONSUMER PROFILING

Consumer lifestyle affinity or psychographic segmentation decodes the psychological aspects influencing consumer purchase behavior.

It explains attitudes towards what products and services a person will value and spend money for.

Kentrix uses data experiences of more than 80 different collection touch-points – transaction-based data, household surveys, and qualitative market research data.

AI-driven calculations are deployed to cluster people by similar product/brand purchase behaviour into 12 major lifestyle classes.

Understanding a customer’s economic status and lifestyle affinity will decode the required consumer profile for optimal personalized messaging!

ENRICHMENT

More than 40+ consumer profile variables get appended in real-time: Income // Lifestyle Affinity // Automobile // Insurance/Investment // Consumer Goods // Health Insurance // Home Interior // Personal Accessories // White Goods/Brown Goods // Electronic Consumer Goods: Smartphone/Computer/Laptop/Tablet // Real Estate // Apparel // Food // Travel // etc.

EXPENDITURE BEHAVIOUR

Besides product purchase affinities, the customer enrichment can include household-level
expenditure amounts in eight different categories:

Housing

Rent / Mortgage; expenses for property management and maintenance; home appliances; furniture

Healthcare and Medical

Preventive healthcare related costs; fitness club memberships; food supplement products; special health related classes costs (Yoga, etc.); medicine and doctor costs; health insurance

Education

Tuition fees and education related material / equipment

Food and FMCG

Food products, Personal Care products, Beverages (non-alcoholic / alcoholic) for home consumption

Financial Savings

Tax deductible investment products (Banking / Insurance); investment item purchase, such as gold or jewellery

Entertainment

Costs for travel and leisure time activities such as holidays, hobby related equipment and service costs;

KARMA USE CASES

CUSTOMER PROFILES
AND
CUSTOMER SEGMENTATION

Gap Analysis: Identifying actual customer potential
set against customer value exploited by the bank

PRECISION TARGETING
WITH
PERSONALIZED OFFERS

Customer retention and increasing
the business value with each player

Our Offices

91 Springboard Business Hub, Godrej & Boyce Industry Estate, LBS Marg, Vikhroli West, Mumbai – 400079

Awfis, 2A, 6th Floor, Ecospace Business Park Premises, AA II, Kolkata-700156
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