Customer Enrichment By Consumer Profiles
Karma is a data service enhancing individual customers by income, lifestyle affinity, product purchase affinities and expenditure behavior for deeper consumer profile understanding.
It supports sharp, targeted up-sell and cross-sell campaigns.
Understanding a customer’s economic status and lifestyle affinity will help in consumer potential understanding for optimal personalised messaging!
Define your target customer archetype to better target your products.
Understand the spending capacity and affluence of a place/individual customer or prospect.
Understand 1:1 who in
your customer &
prospect base
is the
right target for a
specific product.
Customer Risk Identification: Building an Early Warning System for customer default behavior.
Who is my customer by income, product purchase affinities, and lifestyle affinity classification?
Who to target with which personalized offer?
Consumer lifestyle affinity or psychographic segmentation decodes the psychological aspects influencing consumer purchase behavior.
It explains attitudes towards what products and services a person will value and spend money for.
Kentrix uses data experiences of more than 80 different collection touch-points – transaction-based data, household surveys, and qualitative market research data.
AI-driven calculations are deployed to cluster people by similar product/brand purchase behaviour into 12 major lifestyle classes.
Understanding a customer’s economic status and lifestyle affinity will decode the required consumer profile for optimal personalized messaging!
More than 40+ consumer profile variables get appended in real-time: Income // Lifestyle Affinity // Automobile // Insurance/Investment // Consumer Goods // Health Insurance // Home Interior // Personal Accessories // White Goods/Brown Goods // Electronic Consumer Goods: Smartphone/Computer/Laptop/Tablet // Real Estate // Apparel // Food // Travel // etc.
Besides product purchase affinities, the customer enrichment can include household-level
expenditure amounts in eight different categories:
