kentrix

Kentrix Solutions connects clients with their customers through deep consumer insights, powering effective and profitable marketing initiatives and business decisions. 

With decades of experience in consumer data and analytics, information technology, data integration, and consulting solutions for efficient marketing; our consultative approach covers numerous industries.

Previously known as mms.ind, Kentrix has over 15 years of R&D and industry experience. 

The main staff and management at Kentrix Solutions have created cutting-edge industry support for customer segmentation based on lifestyle affinity, geo-based micro-market ratings, and precision-targeted advanced sales techniques. 

Kentrix Solutions is headquartered in Mumbai with offices in Kolkata and Bangalore as well.

Our Core Team​

MONICA GADAGE

SENIOR BUSINESS ANALYST

Monica Gadage is a B.Tech graduate from Mumbai University who has worked at MMS.IND (now Kentrix) for the last 10 years. She works closely with the team to understand critical business requirements, providing geo spatial data models to deliver logical conclusions.

DEBAPRIYA ROY

GIS MANAGER , DATA SCIENTIST, AND CLIENT SOLUTION DEVELOPER

Debapriya Roy is a geoinformatics professional with a master’s degree in geoinformatics from Symbiosis University and a specialization in data science. She has been with MMS.IND (Now Kentrix) for the last 6 years.

ARPAN GIRI

GIS BUSINESS ANALYST AND GIS PRODUCT DEVELOPER

Arpan Giri has been working in the field of GIS for more than 5 years. He has a keen interest in analyzing and understanding geospatial data, which has boosted his knowledge of real-world applications.

RAHOUL ANDERS

CHIEF EXECUTIVE OFFICER

Rahoul Anders has more than 15-year experience in market research and analytics for leading multinational as well as Indian brands. In 2010 he co-founded MMS IND (now Kentrix), a leading marketing intelligence and analytics enterprise.

 

AWARDS

  • ACCENTURE: BEST DATA COMPANY INDIA 2019

    Kentrix has been recognised for the work we do and solutions provided for consumer data and market analytics and was nominated Winner by Accenture Ventures ...

  • RETAIL ASSOCIATION INDIA: RETECH INNOVATION PRIZE 2017

    Geomarketeer delivers geo-location based intelligence, using micro-market focused data and analytics ...

FREQUENTLY ASKED QUESTIONS

Reputed brands across the country have opted for Kentrix Solutions. You can check out the case studies here. Kentrix Solutions is ideal for companies having B2C or D2C business models.

Kentrix can help your business with:

· Customer Consumer Profile: With Kentrix, you can identify income, lifestyle, expenditure, and product purchase behaviour on a one-on-one basis to target potential customers with your products and services.

· Spends/Affluence/Affinities: Kentrix will give you an understanding of the spending capacity and affluence of an individual customer or prospect.

· Customer-Product Affinities: Kentrix will give you an understanding of who your customer is and whether you are targeting the right group for a particular product.

· Customer Risk Identification: With Kentrix, you can build an Early Warning System for customer default behaviour.

· Sales Prediction Modelling: Kentrix will help you find high-potential locations for a new store, branch/ATM, or service point opening with the right stats based on individual residential building precision.

· Competitive Intelligence: Kentrix helps you analyse your competitors and understand what drives their traffic.

· Economic Potential/Customer-Product Affinities: With Kentrix, you will understand WHERE, to a residential building precision, is the right target for a specific product.

Previously known as mms.ind, Kentrix has over 15 years of R&D and industry experience. The main staff and management at Kentrix Solutions have created cutting-edge industry support for customer segmentation based on lifestyle affinity, geo-based micro-market ratings, and precision-targeted advanced sales techniques. Kentrix Solutions is headquartered in Mumbai and has offices in Kolkata and Bangalore as well.

The competitive advantages have been explained in the table below.                                                                            
 

Profiling Depth
Existing companies

Profiling on Locality / PIN Code territory – level: Ward, PIN Code, Locality territory - summary / average statements on ‘household-level Income,’ product preferences, consumer lifestyles, etc. do not suffice as market intelligence going forward.  
Kentrix Advantage 

Precision identification down to the individual building level of a number of population/households by lifestyle affinity (product and service affinities) segmentation, income, and expenditures in various product categories. The MMS.IND 250m sq micro-market grid structure constitutes the building blocks for establishing sales infrastructure/outlet catchment areas taken at any size. This enables empirical data-secured location analysis. Store catchment areas are not comprised of attached PIN Codes/Localities but of a unique territory that can only be profiled ‚bottom‘s-up from the building level.
Data Sources /Methodology Sample Surveys for a total market projected into PIN Codes/Localities, Census (2011 data), extrapolated projections on ward level, etc. Residential building precise consumer data, including an all-India database of consumers containing 890+ Million individuals above 18 years of age. (Status 1/2020). Combining qualitative & quantitative input data, the file contains the income level for each consumer/family. It defines the individual’s lifestyle by geographic, behavioral, demographic, and psychographic segmentation.
Reach Smaller Urban / Semi-Urban markets are often compiled into larger regions, i.e., not individually available. This remains the same for Rural markets. Coverage from Mega Cities, Metro Cities down to Class IV Cities, i.e., towns with a minimum population of 20,000, i.e., 3,015 cities and towns. Rural India data is available on the individual village level, i.e., 6.4L individual segmented villages.

Our Offices

91 Springboard Business Hub, Godrej & Boyce Industry Estate, LBS Marg, Vikhroli West, Mumbai – 400079

Awfis, 2A, 6th Floor, Ecospace Business Park Premises, AA II, Kolkata-700156
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