The Local Intelligence Consumer Data Market Dialog Platform

Geomarketeer is a granular market segmentation analysis tool. It supports companies in India with geo-location-based intelligence, using micro-market-focused data and tools to sustainably grow their business.

By delivering this information on the Software as a Service (Saas) platform, Geomarketeer allows organizations of any size to quickly get started with market research and data-backed insights.


1. Superimpose on mapped own sales by locations/customer spread, depicted potential customer density– in total or in different target groups by consumer behaviour.

2. Define and analyse shopper profile of individual store catchment areas, not limited to administrative territory segregation (PIN codes, localities, etc.).

3. Describe customer density according to differentiated consumer profile criteria and locate target groups; identify high-potential local markets to target.

4. Show market potential by actual sales potential, not limited to comparing only own sales by locations with or without competitor sales.

5. Run correlation analyses to determine which market characteristics relate to customer density, i.e., what are best customers/markets genetics, hence identify across the total country high priority local markets to target.

6. Customer-Product Affinities: Understand WHERE, to a residential building, precision is the right target for a specific product.

7. Product Demand: Know your product’s demand to keep the right stock.

8. Interface To Media: Addresses/Book digitally.


By subscribing to the platform, marketers can sit in the office and understand every nook
and corner of the country:

Visualize, analyse, and understand relationships on micro-segmented geographies by market potential and
profile of your customers in them

Private Room: Users create their own
private access login. No third party is
involved in analytics or having access
to the user‘s data space

Uploading Data: Analytics networking company's own and external market

Experience patterns and trends in Indian consumers and their geographical relation

Data queries in real time

Generate location reports

Easy-to-use online system

Subscription to geographies you need

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Make Your Own Consumer Potential Maps, Combining Your Preferred Customer Income – Lifestyle – Expenditure Criteria.

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Visualise Different Consumer Profile Information Layers: Income, Lifestyle, Monthly Spend in Expenditure Classes such as
Housing, Financial Savings, FMCG & Food and Grocery, Apparel, Transportation, Education, Healthcare & Medical, etc.
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Micro-Market Precise Understanding Of Population Demographic Profile, Age & Gender

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Down to individual residential society-level understanding of residing population / households by lifestyle affinity
segmentation, income, expenditures, product purchase behaviour
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Identify for sales points within same PIN Codes / localities their individual market / sales potential, supporting last mile decision
which commercial vacancy to select, build model for location specific sales potential and performance benchmarking,
using utmost granular market data no where else available.
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Map your own customers onto the micro-market consumer potential maps, identify your market penetration and if you
are addressing the ‘right’ local markets, value of customers achieved set against market potential, from which areas you
get highest risks.


Sales Prediction for Stores

Location analysis identifying market
potentials set against competitor

Sales Prediction Model

Analysing the expected turnover of new outlets to come across Indian cities, using micro-market consumer segmentation
data for localized marketing and sales

Market Potential on City Locality level

Market Potential on City Locality level
Delivery Optimization / Franchise
Model Implementation / Cloud
Kitchen Establishment

Our Offices

91 Springboard Business Hub, Godrej & Boyce Industry Estate, LBS Marg, Vikhroli West, Mumbai – 400079

Awfis, 2A, 6th Floor, Ecospace Business Park Premises, AA II, Kolkata-700156
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