kentrix

KENTRIX: A powerful business intelligence enabler, operating on 91.5 crore Indians by consumer profile, detailing household monthly income levels, lifestyle affinities, and 40+ individual purchase affinities, all mapped with geospatial precision to an exact residential place of living for each consumer.

WHO IS KENTRIX ?

Kentrix is an Inclusive Business Intelligence Platform for consumer data-driven solutions in B2C and D2C, operating on data of 91.5 crores of Indian consumers.

KENTRIX identifies a consumer Big Data and market analytics company, identifies down to the individual building- and household-level for total 91.5 Crore Indian consumers, customer lifestyle affinity (consumer product orientations) and monthly income levels. Further, consumer spend in various expenditure classes, such as Housing, Healthcare and Medical, Financial Savings, Apparel, Food and FMCG, Entertainment, and more. 

As an Inclusive Business Intelligence Platform for consumer data-driven solutions in B2C and D2C, KENTRIX offers four major solutions derived from the consumer database we maintain: 

The Master Customer Data-base having income, lifestyle affinity segmentation, expenditures and 40+ product purchase behavior for more than 91.5 Crore Indians.

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Geomarketeer

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The Problem

What is the exact sales potential of my existing / new site location?

Where exactly to residential building / household precision are my best customers, and how many?
The Solution
Residential building precise customer potential information for maximum quality location and market analytics
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The Problem

Who is my customer by income, product purchase affinities and lifestyle affinity classification?

Who to target with which personalized offer?

The Solution
Enhancing individual customers by consumer profile of income, lifestyle affinity and expenditure behavior for deeper client profile understanding
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The Problem
How to judge in the absence of income documentation, credit score, etc. a financial product applicant in real time?
The Solution
Enhancing in real time loan, credit card, etc. applicants by income & lifestyle affinity scores, including micro geographical creditworthiness data
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The Problem

How can I build better target cohorts using location and Indian Consumer specific better target criteria?

Who to target with which personalized offer?

The Solution
Enabling brands to build campagin target audiences by consumer lifestyle affinity & income  and expenditure behaviour

CASE STUDIES

SALES PERFORMANCE FORECASTING

DIAGEO India

SALES PERFORMANCE FORECASTING

Location analysis identifying sales potentials for custom....
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CUSTOMER SEGMENTATION

HDFC Bank

CUSTOMER SEGMENTATION

Identified actual customer (income) potential set against...
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CREDIT / LOAN APPLICATION PROFILING

Axis Bank

CREDIT / LOAN APPLICATION PROFILING

Identified risk clusters of specific consumer lifestyler....
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SALES PREDICTION MODEL

IKEA India

Sales Prediction Model

Micro-market consumer segmentation data was used....
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CUSTOMER RETENTION

Games 24/7

Customer Retention

Precision Targeting with Personalized Offers, helping....
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DELIVERY OPTIMIZATION

Swiggy

Delivery Optimization

Micro-market Segmentation of Urban and Rural geographie ....
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Economic Segmentation India

The Indian economy is a dynamic, globally integrated market expanding swiftly. Its consumer landscape is explosively dynamic and changing.

KENTRIX Data is mapping more than 91.5 crores Indians to their average monthly household-level income, urban and rural differentiated classes, providing a deep identification of the consumer variety of the country.

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LIFESTYLE AFFINITY SEGMENTATION INDIA

Imagine a merchant and trader and a young starter in an IT company: Both young men at the same age having the same income.

But are they the same type of consumer? Will they really spend the same amount of money they have in the same ways?

Imagine a merchant and trader and a young starter in an IT company: Both young men at the same age having the same income.
But are they the same type of consumer? Will they really spend the same amount of money they have in the same ways?

With the rapid evolution of consumer behavior, marketeers now need to look at their audiences with a view that reaches deeper – beyond demographics, education/occupation, and income.

KENTRIX’s proprietary model of a customer lifestyle segmentation (LSI®) maps 40+ spend categories of 91.5 Crore Indian consumers to household-level and down to the precision of individual geo-segmented residential buildings.

UPPER CRUST READ MORE READ MORE

MIDDLE CLASS READ MORE READ MORE

NEO-MIDDLE CLASS READ MORE READ MORE

IN BETWEENS READ MORE READ MORE

BELOW POVERTY LINE READ MORE READ MORE

UPPER CRUST READ MORE READ MORE

MIDDLE CLASS READ MORE READ MORE

NEO-MIDDLE CLASS READ MORE READ MORE

IN BETWEENS READ MORE READ MORE

BELOW POVERTY LINE READ MORE READ MORE

OUR PRODUCTS AND SOLUTIONS

KARMA:

Profiling of individual customers on income, lifestyle affinity, expenditure behaviour....

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CUSTOMER ENRICHMENT

GEOMARKETEER:

Geo/territory platform; Down to building-level understanding of the diversity of customer ....

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LOCAL INTELLIGENCE MICRO-MARKET SEGMENTATION

SEGURA:

Early Risk Identification for default behaviour in financial products, such as ....

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CUSTOMER RISK
IDENTIFICATION

PERSONA 360

Combine Facebook audience filters with KENTRIX India consumer profile categorizations ....

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IMPROVE YOUR DIGITAL TARGETING

SNAPSHOTS OF THE SOLUTIONS

  • Residential Society Precise Consumer Profile: Imagine if you could pinpoint your product’s target audience, pick and choose your potential customers so precisely as anyways possible.

  • Rich Data Maps In More Than 40 Themes: Monthly household-level income (legend) segmented city territory (Chennai). Green boundaries of localities, which are typically smaller than PIN Code territories. The arbitrary shaped thematic map shows the income diversity down to individual residential building level.

  • Demographic Profiling: Sample Chennai territory by consumer monthly spend in expenditure category, financial savings‘ and locality population age–gender distribution.

  • Consumer Profile Enhancement: Appending income, consumer lifestyle affinity, SEC and more than 40+ individual product category purchase behaviour 1:1 to your customer and prospects.

  • Individual Village-wise Income Profiling: Available for 6.4 lakh villages.

  • Villages In The Same District, Taluka, PIN Code: Individually profiled.

OUR CLIENTS

Our Offices

91 Springboard Business Hub, Godrej & Boyce Industry Estate, LBS Marg, Vikhroli West, Mumbai – 400079

Awfis, 2A, 6th Floor, Ecospace Business Park Premises, AA II, Kolkata-700156
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