KENTRIX: A powerful business intelligence enabler, operating on 91.5 crore Indians by consumer profile, detailing household monthly income levels, lifestyle affinities, and 40+ individual purchase affinities, all mapped with geospatial precision to an exact residential place of living for each consumer.
Kentrix is an Inclusive Business Intelligence Platform for consumer data-driven solutions in B2C and D2C, operating on data of 91.5 crores of Indian consumers.
KENTRIX identifies a consumer Big Data and market analytics company, identifies down to the individual building- and household-level for total 91.5 Crore Indian consumers, customer lifestyle affinity (consumer product orientations) and monthly income levels. Further, consumer spend in various expenditure classes, such as Housing, Healthcare and Medical, Financial Savings, Apparel, Food and FMCG, Entertainment, and more.
As an Inclusive Business Intelligence Platform for consumer data-driven solutions in B2C and D2C, KENTRIX offers four major solutions derived from the consumer database we maintain:
The Master Customer Data-base having income, lifestyle affinity segmentation, expenditures and 40+ product purchase behavior for more than 91.5 Crore Indians.
What is the exact sales potential of my existing / new site location?
Where exactly to residential building / household precision are my best customers, and how many?
Who is my customer by income, product purchase affinities and lifestyle affinity classification?
Who to target with which personalized offer?
How can I build better target cohorts using location and Indian Consumer specific better target criteria?
Who to target with which personalized offer?
The Indian economy is a dynamic, globally integrated market expanding swiftly. Its consumer landscape is explosively dynamic and changing.
KENTRIX Data is mapping more than 91.5 crores Indians to their average monthly household-level income, urban and rural differentiated classes, providing a deep identification of the consumer variety of the country.
Imagine a merchant and trader and a young starter in an IT company: Both young men at the same age having the same income.
But are they the same type of consumer? Will they really spend the same amount of money they have in the same ways?
With the rapid evolution of consumer behavior, marketeers now need to look at their audiences with a view that reaches deeper – beyond demographics, education/occupation, and income.
KENTRIX’s proprietary model of a customer lifestyle segmentation (LSI®) maps 40+ spend categories of 91.5 Crore Indian consumers to household-level and down to the precision of individual geo-segmented residential buildings.
