Operating across a database of 91.5 crore Indians, we bring to you deep and precise insights into real people, based on real data, collected across 80+ data touch points.
So that you can understand your customer consumer profile vis-a-vis household level income and 40+ expenditure categories mapped to actual residential building precision.
Now, that’s the power of KYH!
To know the answers explore Kentrix LSI® (Lifestyle Segmentation India), a proprietary and inclusive consumer profiling suite, powered by India Master Customer Data-base encompassing 91.5 crore Indians.
Learn and understand consumer personas, not just with economic classification, but also defined as per lifestyle affinities, beliefs, behaviors and socio-economic aspirations, studied and analyzed from 40+ spend categories, mapped against household level income through our unique KYH approach.
Now seamlessly integrate Kentrix India Master customer profiles with lifestyle affinities, product preferences, income-expenditure patterns, financial behaviors and other spending habits.
Kentrix now helps you target specific Indian income groups and consumer segments while enabling razor-sharp upselling, cross-selling and cohort building, resulting in 60% funnel improvement and a 50% reduction on campaign cost.
An access from anywhere online data insight platform with precision down to residential buildings, your consumers place of living. Geomarketeer enables you to access a wealth of point-of-interest Data for sharper targeting, understand exact footfall potential and benchmark sales performance and forecast sales and identify optimal locations for new sites, all with our one-of-a-kind Know Your Household (KYH) approach.
Access from anywhere online data insight platform with precision down to residential buildings, your consumer’s place of living. Geomarketeer enables you to access a wealth of point-of-interest Data for sharper targeting, understand exact footfall potential and benchmark sales performance, and forecast sales and identify optimal locations for new sites, all with our one-of-a-kind Know Your Household (KYH) approach.
Kentrix EWS Segura profiles 91.5 crore Indian consumers based on their real-life financial behavior spanning across income, expenditure, product affinities, spending habits and deep psychographics through our deep KYH approach, making it possible for the BFSI industry to access that information for accurate financial profiling of customers.
How we do it:
KENTRIX collates every household purchase behavior information, which makes its consumer segmentation richer, and empirically secured consumer profile information at the highest standards.
Instead of resting its consumer profiling on sample surveyed households in cities and Rural territories as most research agencies do.
This is the KENTRIX USP.
Typical Market Research Approach:
Sample survey consumers’ behavior is
projected over others
Major shortfalls:
Locations function as per geography-related criteria:
Consumer profiles and location accessibilities are never evenly distributed across PIN Codes.
Consumer orientation:
Consumers do not orient themselves according to administrative boundaries for products/services. Accessibility is the key.
Typical Market Research Approach:
Sample survey consumers’ behavior is
projected over others
Major shortfalls: Locations function as per geography-related criteria:
Consumer profiles and location accessibilities are never evenly distributed across PIN Codes.
Consumer orientation:
Consumers do not orient themselves according to administrative boundaries for products/services. Accessibility is the key.
How we do it: KENTRIX collates every household purchase behavior information, which makes its consumer segmentation richer, and empirically secured consumer profile information at the highest standards.
Instead of resting its consumer profiling on sample surveyed households in cities and Rural territories as most research agencies do.
This is the KENTRIX USP.
Unit no. 03, 10th Floor, Awfis R City Offices, Amrut Nagar Road, LBS Marg, Behind R City Mall, Ghatkopar(West), Mumbai – 400086, Maharashtra
