LSI® categorizes 915 million Indian consumers into detailed segments based on their lifestyles, preferences, and behaviors, enabling precise targeting and tailored marketing strategies.
A data enrichment platform that enhances consumer profiles for your customers and prospects with detailed attributes, such as income profile, lifestyle segmentation, expenditures, and purchase patterns.
A residential building precise micro-market-based location intelligence tool for your omnichannel network planning needs using granular demographic, socio-economic, and POI data.
A financial behavior analysis tool that provides insights into creditworthiness and financial stability based on consumer data.
A comprehensive consumer data tool that integrates lifestyle, demographic and behavioral data of 915 million Indians to create detailed customer personas for hyper-personalized digital marketing.
LSI® categorizes 915 million Indian consumers into detailed segments based on their lifestyles, preferences, and behaviors, enabling precise targeting and tailored marketing strategies.
A data enrichment platform that enhances consumer profiles for your customers and prospects with detailed attributes, such as income profile, lifestyle segmentation, expenditures, and purchase patterns.
A residential building precise micro-market-based location intelligence tool for your omnichannel network planning needs using granular demographic, socio-economic, and POI data.
A financial behavior analysis tool that provides insights into creditworthiness and financial stability based on consumer data.
A comprehensive consumer data tool that integrates lifestyle, demographic and behavioral data of 915 million Indians to create detailed customer personas for hyper-personalized digital marketing.
Now seamlessly integrate Kentrix India Master customer profiles with lifestyle affinities, product preferences, income-expenditure patterns, financial behaviors and other spending habits. Kentrix now helps you target specific Indian income groups and consumer segments while enabling razor-sharp upselling, cross-selling and cohort building, resulting in 60% funnel improvement and a 50% reduction on campaign cost.
An access from anywhere online data insight platform with precision down to residential buildings, your consumers place of living. Geomarketeer enables you to access a wealth of point-of-interest Data for sharper targeting, understand exact footfall potential and benchmark sales performance and forecast sales and identify optimal locations for new sites, all with our one-of-a-kind Know Your Household (KYH) approach.
How we do it:
KENTRIX collates every household purchase behavior information, which makes its consumer segmentation richer, and empirically secured consumer profile information at the highest standards.
Instead of resting its consumer profiling on sample surveyed households in cities and Rural territories as most research agencies do.
This is the KENTRIX USP.
Typical Market Research Approach:
Sample survey consumers’ behavior is
projected over others
Major shortfalls:
Locations function as per geography-related criteria:
Consumer profiles and location accessibilities are never evenly distributed across PIN Codes.
Consumer orientation:
Consumers do not orient themselves according to administrative boundaries for products/services. Accessibility is the key.
Typical Market Research Approach:
Sample survey consumers’ behavior is
projected over others
Major shortfalls: Locations function as per geography-related criteria:
Consumer profiles and location accessibilities are never evenly distributed across PIN Codes.
Consumer orientation:
Consumers do not orient themselves according to administrative boundaries for products/services. Accessibility is the key.
KENTRIX collates every household purchase behavior information, which makes its consumer segmentation richer, and empirically secured consumer profile information at the highest standards.
Instead of resting its consumer profiling on sample surveyed households in cities and Rural territories as most research agencies do. This is the KENTRIX USP.
Unit no. 03, 10th Floor, Awfis R City Offices, Amrut Nagar Road, LBS Marg, Behind R City Mall, Ghatkopar(West), Mumbai – 400086, Maharashtra
