Author: Kentrix

  • Why Should Businesses Be Using Kentrix?

    Why Should Businesses Be Using Kentrix?

    Being a business owner or having an executive job title makes it essential for you to be involved in the company’s decision making process. With this, you may have to learn about different ways to take the company to the next level. 

    If this is on your mind, start with Kentrix.
    Operating on the data of 91.5 crore Indians, Kentrix is an Inclusive Business Intelligence Platform for consumer data-driven solutions in B2C and D2C business models. 

    The target customers can be identified down to individual residential building precision.

    Kentrix can help your business with the following:


    1. Customer Consumer Profile: With Kentrix, you can target potential customers with your products and
    services by individually determining income, lifestyle, spending, and product purchasing behavior.
    2. Spends/Affluence/Affinities: Kentrix will help you understand a customer's or prospect's ability to
    spend money and level of wealth.
    3. Customer-Product Affinities: Kentrix will help you identify who your customers are and whether you
    are aiming your marketing efforts toward the appropriate demographic for a particular product.
    4. Identification of Customer Risk: Kentrix enables you to create an Early Warning System for Customer
    Default Behavior.
    5. Sales Prediction Modelling: Using accurate statistics based on individual residential building precision,
    Kentrix may assist you in identifying high-potential locations for a new store, branch/ATM, or service
    station opening.
    6. Competitive Intelligence: Kentrix assists you in analysing your rivals and discovering the factors that
    influence their traffic.
    7. Economic Potential and Product-Customer Affinities: With Kentrix, you can pinpoint WHERE is the
    ideal target for a given product with the precision of individual residential buildings.

  • GEOMARKETEER PRODUCT

    GEOMARKETEER PRODUCT

    Geomarketeer is a granular market segmentation analysis tool that helps companies in India with geo-location-based intelligence, using micro-market-focused data and tools to sustainably grow their business.


    Benefits of Geomarketeer:
    ● Easy-to-use Online System
    ● Subscription to geographies you need
    ● ‘Private Room’ – Users create their private access login: No third party is involved in
    analytics or having access to the user‘s data space
    ● Data queries in real time
    ● Uploading Data: Analytics networking company's own and external market data.
    ● Generate location reports

  • SEGURA PRODUCT

    SEGURA PRODUCT

    Segura helps in customer risk identification. Early Risk Identification for default behaviour in financial products, such as loans – cards/credits, can help lenders. With Segura, they will be able to utilize customer consumer profile identification based on income, psychographics, and product purchase behaviour patterns in all relevant categories.

     

    Benefits of Segura:

    ● It complements bureau scores through overlay heat maps on delinquency profiles, customer behaviour, and income levels.

    ● It helps in a more robust credit assessment that results in a more accurate approval/rejection percentage.
    ● It identifies negative areas and green zones within the same pin code. This helps in gaining higher customer reach and sales force productivity.
    ● It aids the credit team in micro market policy formulation based on geography to identify pre-qualified areas.