The 3 Products and Solutions We Offer – Kentrix

  Kentrix is an inclusive Consumer Intelligence platform for consumer data-driven solutions in B2C and D2C. With data of 91.5 Indian Consumers that can be identified down to individual residential building precision, Kentrix is a powerful business intelligence enabler. KENTRIX big data is real-time and constantly evolving, made available in SaaS-based software solutions.    

Kentrix Products and Solutions

  GEOMARKETEER   Geomarketeer is a granular market segmentation analysis tool that helps companies in India with geo-location-based intelligence, using micro-market-focused data and tools to sustainably grow their business.    Benefits of Geomarketeer:

• Easy-to-use Online System
• Subscription to geographies you need
• ‘Private Room’ – Users create their private access login: No third party is involved in analytics or having access to the user‘s data space
• Data queries in real time
• Uploading Data: Analytics networking company’s own and external market data.
• Generate location reports

      KARMA   Karma is a product that enhances individual customers by consumer profile of income, lifestyle affinity, and expenditure behavior for deeper client profile understanding. It supports sharp, targeted up-sell and cross-sell campaigns.    Benefits of Karma:

• Consumer Profiling – Define your target customer archetype to better target your products.
• Economic potential – Understand the spending capacity and affluence of an individual customer or prospect.
• Customer-product affinities – Understand 1:1 who your customer is and take it forward accordingly.

      SEGURA   Segura helps in customer risk identification. Early Risk Identification for default behaviour in financial products, such as loans – cards/credits, can help lenders. With Segura, they will be able to utilize customer consumer profile identification based on income, psychographics, and product purchase behaviour patterns in all relevant categories.   Benefits of Segura:

• It complements bureau scores through overlay heat maps on delinquency profiles, customer behaviour, and income levels.
• It helps in a more robust credit assessment that results in a more accurate approval/rejection percentage.
• It identifies negative areas and green zones within the same pin code. This helps in gaining higher customer reach and sales force productivity.
• It aids the credit team in micro market policy formulation based on geography to identify pre-qualified areas.