Kentrix, a powerful business intelligence enabler, allows companies to interact with their customers through comprehensive consumer insights. We, at Kentrix, have profiled each household within the big data spectrum into their monthly income (Economic Segmentation) and lifestyle affinities (Lifestyle Affinity Segmentation) across 40+ spend categories.
Working with the Kentrix Geo-data platform GEOMARKETEER, you will experience the following competitive advantages:
- Profiling Depth: While many companies offer data up to the Locality or PIN Code / Locality level, Kentrix gives you data with precision identification down to the individual building level. This constitutes the precision for analyzing ‘true’ sales infrastructure/outlet catchment areas.
- Data Sources: When we talk about the reliability of consumer data in India, we know that the sample surveys based on a 10+-year-old census do not suffice. This is why we offer data that is updated regularly, combining qualitative and quantitative built on actual sales data inputs. The Kentrix India master customer database includes today 91.5 crore, Indian consumers. This data is classified based on lifestyle, purchase behavioral, demographic, and psychographic segmentation.
- Reach: May it be for urban or rural markets, the data by various data companies in India are compiled into large regions. This makes it difficult for a company to target its customers with precision. With Kentrix, you get coverage of mega, metro, and even Class IV cities with a minimum population of 20,000. When we talk about Rural India, the data is available on the individual village level.