In-Betweens: Bridging Segments in Consumer Analytics

iN bETWEENS

LSI (Urban) 08,09,10 - URBAN TRAILERS & DEPENDANTS (Down the Road)

“Life happens in the social stratagem close to poverty ”

Largely illiterate; life is a daily struggle against poverty.

Permanent focus on pure survival; day laborers with irregular jobs.

Moments of hope for betterment are overshadowed by long time stretches of resignation.

Infrequently able to shop for food and other physical needs; to a large extent depending on support and donations.

Opinions
Business / Economics	No opinion on this
Politics / Future	No opinion on this
Themselves	Baring with their destiny
Social Issues / Culture	Baring with their destiny

Activities
Work	Baring with their destiny
Hobbies	//
Social Events	Community-, Family-related
Vacation	//
Entertainment	Simple neighborhood festivals, religious celebrations
Club Membership	//
Community	Their world
Shopping	Not even in proper shops
Sports	//
Mobility	Public Transport

Interests
Home	Maintaining functionality, trying to have all basic items
Job	Struggling to maintain a job
Community	Back-up in life
Recreation	//
Healthcare typology	//
Fashion	//
Food	Back-up in life
Media	Local news
Achievements	Surviving

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