Customer Enrichment By Consumer Profiles
Karma is a data service that enhances individual customer profiles with insights into income levels, lifestyle affinity, product purchase patterns, and spending habits, facilitating a deeper understanding of consumer behavior.
Understanding the economic standing and lifestyle preferences of customers is key to gauging their potential and crafting highly personalized messages for optimal engagement.
Karma empowers you to effectively execute sharp, targeted up-sell and cross-sell campaigns.
Define precise target customer archetypes to optimize product targeting.
Gain insights into the spending capacity and affluence of a place/individual customer to make informed decisions.
Identify ideal targets within your customer & prospect base for specific products, ensuring tailored marketing efforts.
Implement an Early Warning System for proactive Customer Risk Identification & manage customer default behaviour efficiently.
Who is my customer by income, product purchase affinities, and lifestyle affinity classification?
Who to target with which personalized offer?
Consumer lifestyle affinity or psychographic segmentation decodes the psychological aspects influencing consumer purchase behavior.
It explains attitudes towards what products and services a person will value and spend money for.
Kentrix uses data experiences of more than 80 different collection touchpoints–transaction-based data, household surveys, and qualitative market research data.
AI-driven calculations are deployed to cluster people by similar product/brand purchase behaviour into 12 major lifestyle classes.
There are today 41 different Indian consumer Architypes by economic and lifestyle affinity parameteres:
Understanding a customer’s economic status and lifestyle affinity will decode the required consumer profile for optimal personalized messaging!
More than 40+ consumer profile variables get appended in real-time:
Income//Lifestyle Affinity//Automobile//
Insurance/Investment//
Consumer Goods//Health Insurance//
Home Interior//Personal Accessories//White Goods//Brown Goods//Electronic Consumer Goods:
Smartphone//Computer//
Laptop//Tablet//Real Estate//Apparel//Food//Travel//etc.
Besides product purchase affinities, customer enrichment can include household-level
expenditure amounts in eight different categories:
Gap Analysis:
Identifying actual
customer potential
set
against customer value
exploited by the bank
Customer retention
and increasing
the
business value with
each player
Unit no. 03, 10th Floor, Awfis R City Offices, Amrut Nagar Road, LBS Marg, Behind R City Mall, Ghatkopar(West), Mumbai – 400086, Maharashtra
