Persona 360: Customer Analytics for Better Engagement

NEW FILTERS AVAILABLE FOR DIGITAL TARGETING

Indian Consumer Income Classification
Indian Consumer Lifestyle Affinity Segmentation
NCCS Reference
Financial Services Affinity(Banking, Insurance)
FMCG and Retail
Automotive Behaviour(First Hand / Second Hand)
Two Wheelers Affinity
Travel Behaviour(National/International)
Geography(Different types of Urban/Rural)
Fashion & Apparel/Jewelry & Gold/Interior Purchase Behaviour(Product and Price Categories)
Real Estate Affinity
And more..

Based on an All-India Master Customer Data-base of ~100 Cr Indian Customers

Unveiling Persona 360: A Game-Changer in Analytics

SHARP PRECISION TARGETING FOR DIGITAL

We found your Best Customers!

BENEFITS OF PERSONA 360

PREMIUM PRECISION TARGET AUDIENCE

Going beyond basic demography and avoids stereotyping.

Income, Lifestyle Affinity Segmentation calculated based on household level consumption data.

Consumer behavior in spend categories.

Offline Visitation derived category intent.

"Half the money I spend on advertising is wasted; the trouble is I don’t know which half."

- John Wanamaker

"Personalization wasn’t supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behaviour as the most important clue about what people want and more important, what they need."

- Seth Godin

Features of Persona 360 for Enhanced Analytics

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